Whether your target is internal staff, external prospects, carriers or fleets, 2015 will be a landmark year for the increased push toward mobile communications in logistics and trucking in particular.
While connecting ‘traditionally’ over the Internet will continue to have a place and comfort zone for many, branding-related communication needs to be focused on this shift, which is no longer an effort ‘ahead of the curve’ as much as it is a requirement for the here and now.
Looking for a bit more meat? Here are some recent stats from an industry publisher study by Randall Reilly (full article can be found here):
- 54.3% of contractors used internet-enabled phones. Of those 34 years old and under, 100% use internet-enabled phones.
- 52.6% of fleet owners use handheld devices to access the internet, with another 28.3% also using tablets.
- 49.2% of owner-operators use handheld devices to access the internet. Another 22.5% use tablets for the same purpose.
- 55.1% of company drivers use handheld devices to access the internet, with 22.3% using tablets.
mammoth no. 5 